Meet Our Team:

The right broker makes all the difference


Adam Speer
Managing Broker - Phillips Office

Adam Speer, GRI | Phillips (715) 339-2181

Adam has been a Price County resident and home owner since 2002, he has been a member with the Birchland Team since 2005. He is a graduate of the University of Iowa with a Bachelor of Science degree in Recreation. After serving three years as the Aquatic Director of the Phillips Community Pool, Adam decided a career in real estate would be a positive challenge that would allow him to continue his relationships with the wonderful people in the area. He has earned his GRI designation from the Wisconsin Realtor's® Association, and most recently, became a licensed Broker. Adam enjoys volunteer work and plans to continue his involvement with the Phillips Area Aquatic Foundation, Inc. and the Phillips Chain of Lakes Triathlon. In his spare time, Adam and his wife, Kristi, spend time in the outdoors and with family. He welcomes the opportunity to assist sellers and buyers with their real estate needs and dreams.


Jim Gabrielsen
Broker/Owner - Phillips Office

Jim Gabrielsen, CRS, GRI, CRB, RRS | Phillips (715) 339-2181

Jim, along with his wife, Carol, own Birchland Realty Inc. Jim is an honor graduate of UW-Eau Claire and has been full time in the real estate business since 1973. He has received the Certified Residential Specialist (CRS), the Certified Residential Broker (CRB) designations from the Realtors National Marketing Institute and the Recreation and Resort Specialist (RRS) designation from the Worldwide Recreation and Resorts Sales Council. He is also a Wisconsin Certified Residential Appraiser. He served on the Board of Directors of the Northwoods Association of Realtors from 2003 to 2005 and President of the Greater Northwoods Multiple Listing Service and served on many state and regional committees for the Realtors association. Jim enjoys hunting, fishing and spending time outdoors. He and Carol have two grown children. Jim's mission is to provide friendly, professional service that creates clients for life.


Pete Bushman
Broker/Manager - Park Falls Office

Pete Bushman, CRS, RRS, SFR - Park Falls (715)762-3276

Pete is the Park Falls office manager and has over 38 yrs. experience at Birchland in sales/appraising with over $67 million in career sales and listings sold. Pete is a graduate of UW-Superior with a Bachelor of Science Business Management Degree and is a Wisconsin Certified Residential Appraiser and a Wisconsin Certified Weatherization Inspector. Pete has received the Certified Residential Specialist (CRS) designation from the Realtors National Marketing Institute and the Recreation and Resort Specialist (RRS) designation from the Worldwide Recreation and Resorts Sales Council. He has recently been awarded the Short Sale and Foreclosure Resource Certification by the National Association of Realtors. Pete and his wife Nancy, both life-long residents of Park Falls, have three children. Pete is a retired Captain of the Park Falls Fire/Rescue Dept. after 35 years of service.

Experience and Integrity Producing Results!


Ken Hoffman
Broker Associate - Phillips Office

Ken Hoffman | Phillips (715) 339-2181

Born and raised in Brantwood, Ken has a background in agriculture and logging. He received his education through Nicolet College in Rhinelander and joined Birchland in 1987. Ken is a Certified Weatherization Inspector and carries a Broker's license. He is a member of the Brantwood Credit Union loan committee, has been a hunter safety instructor and 4-H leader. He is married to Dorothy and has four grown children.


Debbie Weinberger
Sales Associate - Park Falls Office

Debbie Weinberger | Park Falls (715) 762-3276

Debbie has been with Birchland Realty since 1984. She enjoys working with sellers and buyers as they work toward their real estate goals. She and her husband Ron have three grown children and are life-long residents of the area. Debbie and Ron enjoy spending time with their grandchildren.


Fred Heizler
Sales Associate - Phillips Office

Fred Heizler, RRS | Phillips (715) 339-2181

A resident of Price Co. since 1975, Fred owns his own construction business. He joined the Birchland Team in June of 1995. He and his lovely wife Judy have two grown children. Fred, an avid sportsman, enjoys tournament archery, hunting, fishing and traveling. Fred is our building specialist. For questions in real estate or building, see Fred!


Brenda Kreiner
Sales Associate - Phillips Office

Brenda Kreiner | Phillips (715) 339-2181

A resident of Price County since 1984, Brenda joined the Birchland Team in October 1996, as a part-time Office Administrator,then became a Sales Associate in January 2005 and is currently working full time in real estate. Brenda and her husband John have three grown sons. Brenda has also been involved in the Northwood's Players. Brenda and John are avid motorcycle enthusiasts and enjoy riding in their spare time.


Brent Zierer
Sales Associate - Phillips Office

Brent Zierer | Phillips (715) 339-2181 or cell (715) 820-3436

Brent and his wife, Christy, are both life-long residents of Phillips. They have 3 school age children that are active in many school and community events. Brent is a graduate of UW-Eau Claire and has a varied background that includes experience in home construction and logging. In his free time, Brent enjoys hunting, fishing and is an avid bow hunter.


Rich Clinton
Sales Associate - Phillips Office

Rich Clinton | Phillips (715) 339-2181

Rich has lived in the Phillips area since 1988, having been raised in Cadillac, MI. He has four children and has been married to his high school sweetheart, Nancy, since 1985. He believes that Phillips is the best possible place to raise a family. The small town and great schools creates a safe and nourishing environment for children to thrive and parents to relax. Phillips was recently voted one of the top 25 places to live for the outdoors person. When not chasing his children, he enjoys waterfowl hunting, fishing, grouse hunting, camping, goose hunting, snowshoeing and deer hunting. Rich also finds time to be active in coaching, Fellowship of Christian Athletes, and has 18 years of carpentry experience.


Dave Nicolaus
Sales Associate - Park Falls Office

Dave Nicolaus | Park Falls (715) 762-3276

Dave’s background and experience comes from 28 years of working with the mortgage banking industry and a variety of affiliations with many different civic and community organizations statewide. He worked with several of the local financial institutions in the Park Falls area before retiring in 2007. He looks forward to bringing this background and skill set to the real estate market with effective results.

Dave and his wife Andrea (formerly Vuchetich) relocated back to the hometown area of Park Falls in 1992. Andrea was born and raised in Park Falls and is currently working for the Marshfield Clinic System as a medical transcriptionist. They both enjoy camping, hiking, gardening and many outdoor activities that entail the beautiful scenery of the Northwoods. Together they share a good portion of their time with their two children’s families, three grandchildren and their extended family and friends throughout the area.


Jeff Moenssen
Sales Associate - Phillips Office

Jeff Moenssen | Phillips (715) 339-2181

Born and raised in Prentice, Jeff has been a lifelong resident of Price County and a member of the Birchland Team since 2015. He has a background in sales, advertising, and digital media and has transitioned those skills to the real estate industry to better help property buyers and sellers. Jeff believes in community involvement, and has spent time serving as a member and President of the Prentice Lions Club, and a director of the Price County Fair Association. Jeff is an avid Milwaukee Brewers fan, and in the summer enjoys golfing, hiking, and being out on the water. 


Paul Ross
Sales Associate - Park Falls Office

Paul Ross | Park Falls (715) 762-3276

Born and raised in Park Falls, Paul has a background in business development, sales, and marketing. Paul graduated from UW-La Crosse with a Business Administration degree. Along with his wife Kara, Paul returned to Park Falls in 2011 to become a part of and expand the family business, Flambeau View Greenhouse, with his mother and father. Paul decided real estate would be a nice compliment to the Greenhouse as he enjoys working with people and providing customer service. In his spare time, Paul enjoys following all the Wisconsin sports teams, fishing, hunting, and enjoying time in the Northwoods. 

Your area's leading Realtors®, serving Northern Wisconsin with knowledge, experience and integrity.

Your Area's Leading Realtors ® - Servicing Northern Wisconsin
Phillips Office: P.O. Box 25, 104 N Lake Ave, Phillips, WI 54555 | Phone: (715) 339-2181 | Toll Free: (800) 569-8137 | Fax: (715) 339-2468 |
Park Falls Office: P.O. Box 388, 1056 4th Ave. South, Park Falls, WI 54552 | Phone: (715) 762-3276 | Toll Free: (800) 569-8147 | Fax: (715) 762-3277 |
Copyright Birchland Realty Inc. | Designed by Visionary Design Concepts, LLC